As comdirect’s agency for the SC Bürgeramt partnership in the Icon League, totally developed a campaign built around the narrative “For the F.a.M.” – a tribute to both Frankfurt am Main and the sense of family within the club and its community.
Our role was to translate comdirect’s sponsorship into cultural relevance. We created a shared identity through a team anthem, launched the Vereinsheim – a branded watchparty format in the heart of Frankfurt – and produced content and experiences that brought fans closer to the team than ever before.
The result: a partnership that lives through connection – to the city, the club and the people behind it.

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