As MCM’s agency partner for the exclusive MCM x SNIPES Miami Collection launch, totally brought the drop’s vibrant Miami energy to life – right in the heart of Frankfurt.

Our role: to translate this unique fusion of streetwear and luxury into a culturally resonant moment. We turned MCM’s flagship store into a hotspot for community and celebration – curating an in-store experience with a handpicked guestlist, a live performance, and Miami-inspired food & drinks.

The result: a launch that didn’t just showcase a collection – it created a statement. Local, global, unforgettable.

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